Airtight Avatar :
Master Your Market
Craft Precision Brand Strategies
That Resonate
In today’s economic climate, where fears of a recession loom and countless people have ventured out of corporate life to set up their own shops, the competitive landscape has fundamentally shifted. This transformation is not just reshaping the market but also forcing prices downward, intensifying the competition. Accordingly, it is absolutely essential for your business to re-examine its client base—how have your clients changed?
What new fears or needs have emerged?
Addressing these questions head-on is what 'Airtight Avatar: Master Your Market with Craft Precision Brand Strategies That Resonate' is designed to do.
If you're looking to enhance your lead generation and sales pipeline, consider this important question:
Where are my ideal clients who can pay me what I am worth?
When was the last time you did a market research on what matters to them RIGHT NOW in this business climate filled with uncertainty?
Because I can just about guarantee you that in 80% of the cases, if
you have NOT looked at your Avatar in the last 3-4 months,
it probably has changed SIGNIFICANTLY.
Why?
Nobody likes uncertainty. It's nuts out there. And it's only going to get crazier with elections, media, deep fakes and talks of recession. What matters to your clients and prospect has changed a lot in the last few months.
It probably did for you, too.
Now, I don't buy into the doom and gloom. We align spirituality and strategic success because we believe that we need to tap into the source of everything and take action on what we have control over. That’s why I have created this precision tool to finding your
Airtight Avatar
Imagine this scenario...
Your Prospect: "Well, this sounds great, and I like you BUT I am not ready to move forward with your proposal…”
The thing is, you knew exactly what your prospect needed and how to help them. You were sure to close this one… You just knew it. You were certain. You already chilled the champagne…🍾
The conversation went great and then they said NO.
While it “sounded good” and they “certainly were interested” they didn’t think this is the solution that will solve their issue right now. They wanted to “think about it” and “get back to you.”
Ouch!
🤦♀️ ...Two days later you find out that they went with your competitor instead. 🤦♀️
What the heck just happened?
YOU'RE NOT ALONE.
These are the frustrating results of not having a clear understanding of who you are selling to and not speaking to them in a language that resonates with them. You are not solving the exact problem they are having right at this very moment. You sort of are, but not really. So they don't buy.
When you don't have a clear Airtight Avatar
here is what happens:
Messaging Mismatch: Without understanding your ideal client, your messaging often fails to resonate. You're speaking one language, and they're hearing another.
This misunderstanding leads to lost opportunities and stagnating sales.
Ineffective Solutions: If you're not clear about your exact clients' problems, how can you offer solutions that make sense to them? You have to solve the problem they think they have even if it is not the real problem.
Wishful Thinking: Without a defined ideal client avatar, you're essentially shooting in the dark. Your marketing efforts and resources are spent targeting a broad audience rather than focusing on your Airtight Avatar who is most likely to convert.
One-Time Buyers: When clients feel that what you do is a “just OK” experience, they are likely to seek better ones from your competitors who speak to them in alignment.
High Client Acquisition Cost: Without understanding your clients, you cannot tailor your products, services, or marketing strategy effectively because there is no clear client transformation journey. They buy once and then they seek the next level solution somewhere else.
The Airtight Avatar will help you tackle all of these in the next 15 minutes.
And I want to give it to you, for just $7.
For the price of a fancy coffee, you're getting access to a tool
that can seriously change the course of your entire business.
So why wait?
What Keeps Your Prospects Up At Night?
Introducing The Airtight Avatar, your comprehensive guide to Master Your Market and Craft Precision Brand Strategies That Resonate.
The Airtight Avatar helps you swiftly identify and adapt to their changing desires and fears, ensuring your offerings are exactly what they seek, right now."
Who is my ideal client who has the money to pay me what I am worth?
As a business owner, identifying your ideal client is the bedrock of your success.
But finding that ideal client? That's where it gets tricky.
It allows you to uncover the emotional, and personal needs of your clients, as well as their worries and desires. You will uncover what they are worried about today. You'll explore the age, gender, personal needs, aspirations, and the fears of your existing and potential customers.
Explore their lifestyles, habits, and how they make decisions to better tailor your approach. You will really get to know them on a deep level. They will be wondering if you were at their dinner table last night!
And most importantly, you'll learn what they couldn’t care less about, allowing you to cut the waste, streamline your marketing, and sales approach effectively. In 15 minutes, you'll get to know your ideal client.
We call this “crawling into the head of your clients.” You'll get the tool and will have access to a short, concise, companion video to make the process even easier.
You will have most likely several Avatars, giving them names, faces, and real personalities, you'll start to understand your audience at a deeper, more empathetic level. Then you know which one to pick and start with. Now you can target your brand message and speak to them so that it resonates, it aligns with what they are already thinking. This is how you create genuine resonance, not through outdated internet marketing gimmicks. Resonance builds trust. Trust leads to sales.
Experience the transformative power of the Airtight Avatar and start aligning more closely with your market today.
About Me
Well, let’s start with who I’m not.
I’m NOT some marketing "guru".
I’m NOT a consultant who went to an internet marketer and took a weekend workshop on how to be a business consultant (don’t get me started on that….)
This is everything I know. (I’ve only ever taught what we’ve used in my own businesses and ONLY what works).
I started in early 1993.
I had just been laid off with a six-month-old baby girl during a massive, prolonged and painful recession and had no choice but to build my first business in a month.
Representing photographers and producing still photography shoots for awesome clients like Levi’s, Wrangler, Mercedes Benz (see my big grin above driving that car to the shoot above), BMW…Then the decade of bad luck happened. Fires, floods, riots, an earthquake, a lawsuit, 9/11, and a Tsunami…
I then shifted my focus to building a business that would make money while I wasn’t there. I started my stock photography business BeateWorks.
Licensing images of high-end homes to clients like Coldwell Banker, Taschen Publishing, just about every magazine you ever held in your hands anywhere in the world, coffee table books, and even that bicycle on leaning in Amsterdam against the railing of a bridge that Ikea sold millions of copies off is ours.
You can see my name on it, to this day. Along with the photographer's name, Fernando Bengoechea whom we lost in the Tsunami.
Crazy story.
Sad story.
And then in 2006 I turned it around, I sold my business to Bill Gates for millions.
At that time I was the global leader in my industry with licensing agreements into 79 countries. We sold home stories of Madonna, Francis Ford Coppola, Seal, Simon Baker, Teri Hatcher, and Cindy Crawford.
What I am saying is that this is not the princess story. I didn’t wake up a princess and nobody handed me a crown asking me to be the queen. I worked for this.
Hard.
I remember that as I was going through this I thought to myself, somebody, at some point must derive a benefit from this, because this just isn’t normal.
True story. But life marches on.
Now, I'm not just a mother, but a Bad A$$ Grandma too. My daughter has her own family, bringing a new, profound joy to my life. Recently, we gathered at my house—built by my husband’s own hands—for a meal I prepared, the aroma of rosemary-infused lamb filling the air.
As the evening wound down, I held my granddaughter Kayliana, feeling her gentle breaths as she slept in my arms. In that quiet moment, a profound sense of peace washed over me. I realized, this is it—this is "there."
Surrounded by family, laughter echoing around the room, with financial security and a fulfilling career, I understood what truly matters. It was a moment of clarity, realizing that your path to 'there' doesn't need to be as long and arduous as mine. Because I've learned the shortcuts the hard way, and now, I'm here to guide you. Let me help you cherish your 'here' moments and navigate the journey without blowing up your life, health or mental state, so you can build a life filled with what matters most to you.
I want you to get there fast, joyful and with purpose and maybe one with a crazy happy ending like me?
But, you have to take the action. Take the first step:
Get the Airtight Avatar
These Can Be Your Results Once You Understand Your Prospects On A Deeper Emotional Level
Your ideal client is waiting to be discovered.
Uncover them with the Airtight Avatar.
Frequently Asked Questions
How Will I Get Access To The Blueprint?
As soon as you sign up you’ll get an email with step-by-step instructions. Inside the email is the link to a portal where you can go and download the tool and watch a 15-min video where I will take you through step-by-step on how to fill out the blueprint so that you master your market. We will be sending you a series of companion emails to keep on track.
Can’t I Find This Information On YouTube?
We understand there's a lot of free information out there on YouTube. You are certainly welcome to search. But why waste all this time when your shortcut is right here and it’s only $7?
How much does the Airtight Avatar Blueprint cost?
Despite the potential of you making hundreds of thousands of dollars with this information, you can have this tool for only $7.
Questions? We're here for you.
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